Billboard art makes the questions bigger

“Right now, there is a billboard overlooking Johannesburg’s M1 highway bearing an instruction: “WEIGH ALL TEARS”. Another one, on the M2, reads “BREATHE”. 

These two messages are arguably bossier than most billboard adverts, but they feel impossible to obey. We cannot feasibly measure the mass of human sorrow. And the pandemic is relentlessly choking our prior hopes and certainties if it isn’t choking our lungs.” Carlos Amato, New Frame Media

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Joy Lowdon